PRESS RELEASE • 5.19.2021
Noelle Performance Sponsors Savage Rally Great Lakes 2021
Detroit, MI – Noelle Performance is proud to announce its sponsorship of the Savage Rally Great Lakes Edition, May 20-24, 2021. This 5-day rally starts in Detroit, ends in Chicago and includes parks, museums, and a private track day. The rally car will be an BMW f90 M5 with a Noelle Performance tune reaching 850 hp and 740 torque.
“As friends of the Savage Garage crew, we were excited when they asked us to be a part of the rally, and we look forward to showcasing just how well our intoxicating performance software performs on BMW engineering,” said Shawn Welk, Noelle Performance CEO.
For Noelle Performance, this is a very important event as it also kicks off the Show and Tell Tour for Noelle and LIQUI-MOLY. Last year, Noelle and LIQUI-MOLY announced their technical partnership with a focus on collaboratively test their products and proving quality. This year, Noelle will work in conjunction with LIQUI-MOLY dealers to co-promote their brands throughout the premier European Auto Repair Shops in the USA.
“We are excited to kickoff our Show and Tell Tour with the Savage Rally,” said JK Keck, Noelle Performance Chief Operating Officer. “We continue to be on the cutting edge of chip tuning and we are proud to work in conjunction with LIQUI-MOLY to bring awareness to Noelle Performance’s capabilities. We also look forward to meeting up with our customers and authorized programming facilities along the way.”
The livery features Noelle Performance, LIQUI-MOLY and a few easter eggs for the shop, Bavarian Rennsport, which is home to the BMW f90 M5 running in the rally. The car will be driven by Shawn and JK and is stuffed full of swag to give away as they share knowledge about Noelle Performance, tuning, LIQUI-MOLY oils and additives, and the best way to get the maximum performance out of German automotive engineering.
About Noelle Performance
Noelle Performance has a long successful history with founder Karl-Otto Noelle, a founder of BMW tuning. Previously, Noelle was the head engine development engineer at world renowned Alpina and he supplied the biggest BMW tuning houses around the world such as AC Schnitzer, Dähler, Dinan, G-Power, Hamann, Hartge, Manhart, MVR, PP-Performance, Tuningwerk, and Wiesmann with software or hardware solutions. Noelle Performance is now available directly via a network of the best independent BMW shops in North America and around the World.
PRESS RELEASE • 9.15.2020
LIQUI MOLY and Noelle Performance Form Technical Partnership
Partnership Enables Both Companies to Test Products and Continue Proving Quality.
Irvine, CA, USA, September 2, 2020: LIQUI MOLY USA/Canada and Noelle Performance are pleased to announce a technical partnership between the two automotive companies effective September 15, 2020. Noelle Performance offers high performance software for all new BMWs, creating increased performance and demands on the engine that require the best oil. This technical partnership makes it possible for Noelle Performance and LIQUI MOLY to continue collaboratively testing their products and prove quality.
Like LIQUI MOLY oils and additives, Noelle’s software is developed in Germany in conjunction with partners in Germany, capitalizing on years of history with Karl Otto Noelle and his years with BMW Tuning. While many LIQUI MOLY motor oils are developed with BMW and other manufacturers’ approval parameters, optimum performance and efficiency are always considered. With Noelle’s performance improvements, it is imperative the motor oil keeps up with the demands on the engine and other aspects of the vehicle.
“LIQUI MOLY is a proven motor oil company made in Germany,” Dewey Thomas, co-founder of Noelle Performance, said. “We know LIQUI MOLY oils have BMW approvals and we also have seen these same products perform at peak levels in our high-performance development vehicles, some with well over 100,000 miles. This technical partnership with LIQUI MOLY will enable Noelle to continue advancing our performance software solutions with the confidence that optimum performance will be supported while maintaining the reliability we and our clients expect.”
“This partnership between LIQUI MOLY and Noelle Performance is a natural fit,” Sebastian Zelger, LIQUI MOLY North America CEO, said. “Both companies speak for performance and both companies’ results speak for themselves. We appreciate testing our products in the most rigorous environments to demonstrate how effective our products can be in all situations automotive, powersports, and marine owners and shops encounter. It is also a significant advantage for LIQUI MOLY to partner with and support a company like Noelle that develops products specifically for maximum performing, daily driven BMWs. The Noelle Performance Dealer Network is constantly growing. We are proud to partner with such a thriving, high-end performance car company and are committed to sharing technology and knowledge we will develop around oils and additives for each of the Noelle dealer locations.”
Consumers have long appreciated what Noelle Performance can do for their vehicles. Mishel Kesheshian brought his BMW F90 M5 to Bullet Performance in Costa Mesa, CA for the Noelle touch. “Pushing 850 horsepower and 740 lb-ft of torque made me think we really need to have some quality lubricants in there,” Mishel explained. “Noelle and Bullet knew it, too, and recommended we use LIQUI MOLY with the Noelle Performance tune on my BMW F90 M5. It has been fantastic ever since day one!”
About LIQUI MOLY USA – Canada
LIQUI MOLY USA – Canada is a subsidiary of LIQUI MOLY GmbH, a global motor oil and additive company based in Germany selling products in more than 150 countries. LIQUI MOLY offers more than 4,000 items globally covering automotive, powersports, commercial vehicles, boats and watercraft and more. LIQUI MOLY USA – Canada is actively involved in motorsports in numerous capacities highlighted by teams in IMSA USA and IMSA Canada, TC America and Trans AM. For more information, visit www.liqui-moly.us.
About Noelle Performance
Noelle Performance USA – Noelle Performance has a long successful history with founder Karl-Otto Noelle who, unbeknownst to many, is one of the founders of BMW tuning. Much of his talents were used as head engine development engineer at world renowned ALPINA, manufacturers of exclusive automobiles, until he decided to go down his own autobahn with Noelle Motors / Performance. No longer supplying some of the biggest BMW tuning houses around the world with software or hardware solutions, Noelle Performance is now coming to you directly via a network of the best independent BMW shops in North America! You can find a Noelle Performance independent BMW tuning dealer near you at noelleperformance.com.
Chassis Dyno Testing and Tuning of Modern BMWs
There is a lot of misinformation out there pertaining to Chassis Dynamometer testing of BMWs. We want to set the record straight, so here are the FACTS:
Modern Turbo Charged BMW’s create massive amounts of heat. This heat must be dispersed in a manner that satisfies all electronic temperature sensors. Basically, the air mass and volume must match the vehicle speed for proper cooling. This means that real world conditions MUST be emulated during the test, that includes proper air flow and volume, proper calibration of the test equipment, all doors and engine hood must be CLOSED!
Most roller dyno facilities do not have adequate cooling fans that can provide this amount of air. Most use high velocity fans such as used in construction. These fans cannot provide the necessary mass and volume of air needed for proper cooling of all systems. Therefore, during the test, the factory protection parameters in the software will reduce power to protect the drivetrain from damage. Noelle Performance does NOT remove or tamper with these protections, that is why our software does not void warranty.
Almost every tuner, be it by software or piggyback, that we’ve seen removes or block these protections because that is the only way they can make power.
The only way to be certain that a dyno test is valid, all data from the engine control, transmission control, electronic diff control must be logged and evaluated to ensure that none of the protection protocols were enacted due to environmental conditions such as lack of air flow.
Dyno calibration is another huge problem. In reality, the dyno must be calibrated after so many runs. Very few facilities perform these complicated calibrations due to time cost and lack of knowledge further invalidating the test results.
We categorically reject ANY dyno test where no data logging was done due to the fact that the dyno test in itself is flawed and inaccurate. Secondly, we will void our warranty on any Noelle tuned vehicle that was dyno tested unless all data logging info is provided as well as proof that the facility can provide the needed air for cooling due to the risk of damage to the drivetrain. Such facilities are very rare, and testing is expensive.
We have provided a video and data from a proper dyno test done in a German Government certified testing facility. This facility is used by many Auto manufacturers as an independent
3rd party for data verification, so the testing they do is certified, accurate and done right. The Video and data sheets are available on our web site.
These are the engineering FACTS pertaining to roller or chassis dyno testing. Any engineer with the proper education and training can and will confirm these facts. What some “key board engineer” on some web site or message board says is of no interest to us and is fake news.
Monday-Friday: 7:30AM-6:00PM // Saturday & Sunday: Closed
2051 Mayport Road
Jacksonville, FL 32233
To become an authorized programming facility, contact JK Keck: